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Turning Consistent Content Into Real Business
Top Pot Doughnuts is one of Seattle's iconic homegrown brands. A hand-forged doughnut and coffee company founded in Capitol Hill in 2002 and soon to celebrate 25 years in business. Known for its vintage aesthetic, house-roasted coffee, and doughnuts made across a family of Seattle cafés and its own production facility, the foundry, Top Pot is woven into the city's daily routine.
With a loyal local following and a steady rhythm of limited-time offers, Top Pot had the material, it needed a partner to capture it consistently and make sure every drop reached its audience. Nectr Social manages Top Pot's social channels, pairing always-on organic content with a workflow built around amplifying LTOs.
The Results
3.8M
total views
1.09M
total reach
61.9K
total interactions
56K
profile visits
5.5K
new followers (~20/day)
Mariners Opening Day Box
A timely, limited-time, baseball-themed doughnut box released for the Mariners home opener and one of Top Pot's most successful posts ever.
97.9K
views
61.7K
reach
2,431
likes
1,550
shares
141
saves
115
comments
The post did more than perform, the Mariners organization saw it and reached out, turning a single piece of content into a real business relationship.
The Approach
Top Pot's opportunity was clear: a beloved, well-established Seattle brand with multiple cafés, real craft behind the product, and a constant flow of new drops, all worth showing off.
Our strategy centered on building a consistent visual identity, keeping the feed fed with fresh, on-brand content, and making sure every limited-time offer lands with its full audience.
Each month, our team runs on-site captures, rotating between Top Pot's Seattle cafés and the foundry to show the brand from every angle. We built our workflows around Top Pot's LTOs, creatively landing the announcement clearly and on time.
The goal wasn't just to keep the feed active, it was to turn Top Pot's steady stream of new offers into moments customers show up for. The Mariners Opening Day box is what that looks like at full volume.
Services Provided
These are the services that were used in this project.
Social Media Management (Organic)
Hand us the keys to your social channels. Complete, done-for-you social media management solutions with growth strategies baked in.
See what you get
Content Creation
Just the creative, nothing else. We'll send you photos, videos, or both featuring your product, brand, or service in its finest moments.
See what you get
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