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Rebuilding Post-Pandemic
2020 was a devastating year for the hotel industry. Covid brought
travel to a screeching halt, and jobs and revenue were lost. As the
year came to an end, there were glimpses of hope that the world as we
once knew it would return.
Our team developed an organic + paid social media strategy that would
help Salish rebound to pre-pandemic numbers, skyrocketing occupancy
rates and average stay duration to the highest it's been in years.
Services Provided
These are the services that were used in this project.
Google Ads
Show up where people are searching.
See what you get
Social Media Management (Organic)
Hand us the keys to your social channels. Complete, done-for-you social media management solutions with growth strategies baked in.
See what you get
Last year, social media created:
1,917
unique stays at Salish Lodge & Spa
$1M
in booking revenue
2,150%
return on advertising spend
The Work
The Nectr team implemented a seamless prospecting and
retargeting advertising strategy that uses Google, Facebook,
and Instagram ad placements. Our two-pronged method
initially captures users searching relevant keywords on
Google and then follows with targeted social media ads based
on their interaction with the website, converting interest
to revenue.
Our team was also tasked with building Salish Lodge & Spa’s
organic social media communities. We steer the visual
narrative by developing all social content, captioning and
posting 3-4 times per week, creating Instagram Reels, and
managing the social communities.
10,111
new followers (~30 per day)
1.1M+
users reached organically
100%
increase in engagement
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