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Let’s Go Dancin’
The epicenter for Seattle nightlife, Q Nightclub caters to a true
nightclub experience on Capitol Hill. Throwing a diverse range of
events focused on sounds from house and techno to trap and hip hop, Q
Nightclub boasts a state-of-the-art Funktion One sound system and
regularly hosts touring artists/DJs Wednesday through Saturday nights.
Tasked with the responsibility of building awareness for upcoming
shows with an end goal of driving ticket sales to these events, we
were able to sell over 1.1k tickets on the Q Nightclub website while
collecting a 13.59 ROAS (return on ad spend) totalling over $50k in
revenue.
Being the music-lovers that we are, partnering up with Q Nightclub was
a match made in heaven. Let's dance!
Services Provided
These are the services that were used in this project.
Google Ads
Show up where people are searching.
See what you get
Facebook & Instagram Ads
Ad creation/distribution, copywriting, creative testing, and insightful reporting.
See what you get
Results
13.59
return on ad spend
1,145
tickets sold
$50,492
returned in revenue
The Work
Through a combination of conversion and event
response-fueled ads on Facebook and Instagram, Nectr worked
alongside artist management partners and Q Nightclub to
serve content from artist and venue pages to various custom
audiences across the Pacific Northwest.
Using
test-and-learn and retargeting strategies, we were able to
create an adaptable, revenue-driving, ticket-selling machine
on social that has consistently driven above average ROAS.
15+
audiences built
180+
adverts created & tested
78K+
potential concert goers reached
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