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Foot Traffic Couldn't Be Sweeter.
Nectr linked up with FROST to drive foot traffic to their physical stores using Facebook & Instagram lead form ads. Nectr managed an ongoing social media ad budget, testing various audiences and creative combinations. We delivered pinpointed messaging to users within a radius around FROST locations, sending coupons only redeemable in-store
Services Provided
These are the services that were used in this project.
Facebook & Instagram Ads
Ad creation/distribution, copywriting, creative testing, and insightful reporting.
See what you get
60K
users reached
895
coupons requested
13%
in-store conversion rate
Step 1
Social media advertisement featuring coupon details and some tasty creative is served to Facebook & Instagram users within 20-mile radius around Frost's Everett location.
Step 2
After the 'Get Offer' button is clicked, a lead form appears. This screen prompts the beginning of the lead form experience.
Step 3
Form asks user for their first name and email address in exchange for their coupon. Adding a mild data capture allows us to get more precise and cost effective with future advertising.
Step 4
After a user submits their information, the requested coupon is automatically sent to their email inbox within seconds. In-store redemption was tracked using Frost's POS (Point of Sale) system.
113,740
website views
3.9M
ad reach
16.3M
ad impressions
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