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Generating Hype Before The Doors Open
Picklewood is a new, high-energy pickleball and social destination designed to bring people together through sport, food, and community. With food & drinks by Ethan Stowell, Picklewood blends competitive play with hospitality-driven experiences, positioning itself as more than just a place to play, but a place to gather.
From day one, the goal was to build a strong local following before the doors opened in November 2025. With no physical space open yet, social media needed to do the heavy lifting. Our strategy focused on seeding hype early, building anticipation over time, and creating a sense of community before opening day.
The Results
1.2M
views
9K
followers
41.5K
profile visits
Launch Video
+200k
launch video views
+2.4k
saves/shares
+4.2k
interactions
The Approach
With no physical space open yet, social media needed to do the heavy lifting. Our strategy focused on seeding hype early, building anticipation over time, and creating a sense of community before opening day.
Through teaser-led content, launch-focused storytelling, and consistent organic publishing, we introduced the Picklewood brand, established its voice, and steadily grew an engaged audience that felt invested well before the doors opened. We also partnered with local micro-influencers who helped extend the story into trusted, community-driven networks and accelerate awareness ahead of launch.
Through teaser-led content, launch-focused storytelling, and consistent organic publishing, we introduced the Picklewood brand, established its voice, and steadily grew an engaged audience that felt invested well before the doors opened. We also partnered with local micro-influencers who helped extend the story into trusted, community-driven networks and accelerate awareness ahead of launch.
The goal wasn’t just awareness, it was to ensure Picklewood launched with momentum already in motion.
Services Provided
These are the services that were used in this project.
Social Media Management (Organic)
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