Authentic, On-Property Content Wins for Westin

Our strategy centered on maintaining a polished, always-on social presence supported by regular injections of fresh, on-property content. By pairing platform-native storytelling with bi-monthly content shoots, we ensured the channels stayed visually current while remaining flexible enough to highlight seasonal moments and hotel experiences through narrative-driven content that helps guests imagine themselves moving through the space.

The focus wasn't on spikes or short-term wins - it was on building steady momentum, attracting relevant followers, and keeping engagement high throughout the year. Through consistent, narrative-driven content that helps guests imagine themselves moving through the space, we positioned The Westin Seattle as a top-of-mind choice for travelers throughout the year.