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Driving Record-Breaking Q4 Revenue with Social Media and E-Commerce Ads
Made In Washington, a local retailer dedicated to showcasing the best products from Washington State,
partnered with Nectr Social to manage their social media presence and drive e-commerce sales. With retail
stores established in Pike Place Market since 1984, they sought to expand their online reach and boost sales,
particularly during the crucial Q4 holiday season.
We implemented a comprehensive strategy combining organic social media management and Meta Ads to grow their
online community, increase engagement, and optimize their e-commerce sales performance. Monthly content
creation, including fresh photo and video assets, was paired with precise ad targeting to ensure Made In
Washington’s products reached the right audiences.
Services Provided
These are the services that were used in this project.
Social Media Management (Organic)
Hand us the keys to your social channels. Complete, done-for-you social media management solutions with growth strategies baked in.
See what you get
Meta Ads
Ad creation/distribution, copywriting, creative testing, and insightful reporting.
See what you get
Social media created:
2.3M
total content views across platforms
17.6K
content interactions
17K+
organic link clicks
The Work
The success of the Meta ads, especially during the Q4 holiday season, played a significant role in making this the most successful Q4 for Made In Washington to date. Their e-commerce sales reached new heights, and the brand saw a major surge in engagement, proving the power of a strategic, integrated approach to social media and paid advertising.
Ads
Over $124K
in online conversion revenue
10.6x
Return on Ad Spend (ROAS)
Over 1,500
individual purchases
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